HERRON: What about design thinking inspires you?

SINGH: What inspires me is the whole abstractness of problems. It's about being comfortable with ambiguity — with the "un-knowables" — and that's where you begin. At work, there are times when my product teams have this one big idea, so as a researcher [I] take that big thing and break it down into a research plan and into more focused research questions. Based on those questions, I define the methods we should use and the people we should talk to. I collect my research and insights, and follow this process with a design thinking mindset.

A lot of people are not comfortable with this idea. How do you know what you're going to get out of the research?" At the beginning, if you ask me, I don't know. But that's the beauty of design thinking. It takes you somewhere. It helps me navigate through all that is happening in the world and make sense of it.

HERRON: As a design researcher, what is your ultimate career goal?

SINGH: [I think] every design researcher's dream is to do some sort of foundational and exploratory research that helps provide companies with some direction into the sorts of products and services they should be building. It's both tactical and strategic. This is what I've always wanted to do. Now, there's no looking back and I feel that all the decisions I've made definitely make sense.