B.F.A. candidates in Visual Communication Design study a wide range of formal design principles and visual communication theory and history, as well as the evolving nature of emergent technologies.
Throughout your time at Herron, classroom assignments introduce you to professional design practice as you develop your design process. Projects grow in complexity—from logos to branding systems, from book covers to animated type, from website design to concepts for smartphone apps.
You will become well-versed in the latest professional technologies by undertaking diverse projects. Most important to your professional success is that VCD students gain deep understanding of the design process and the skills needed for creative problem solving.