Terri Wada is president and design strategist at Collabo Creative, a people-centered, service design company based in Indianapolis, Indiana. As cofounding partner, she collaboratively leads the direction of Collabo while also managing design strategy projects for a range of organizations including non-profits, start-ups and fortune 500 companies. Additionally, Terri serves as adjunct faculty within the Visual Communication Design department at Indiana University Herron School of Art and Design.

As an emerging design entrepreneur and leader, Terri has been invited locally, nationally and internationally to speak and present on topics surrounding Design Research, Design Thinking and Design Education. Most recently, her team’s research was awarded the AIGA Design Faculty Research Grant for their continued contribution to developing programming and curriculum around People-Centered Design.

She holds an M.F.A. focused on Design Thinking and Design Leadership from Indiana University Herron School of Art and Design and a B.F.A. in Graphic Design from the University of Hawaii.