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Program philosophy

The ability to create a logo or develop a web page is not enough to become a successful and professional designer in today’s competitive world. These days anyone with a computer can make graphic designs.

The Visual Communication Design program at Herron School of Art and Design combines communication and technology with art and business. You learn how to effectively identify and solve meaningful problems using creativity and critical thinking. You discuss relevant theories and undertake real-world practical projects. You invent beautiful and intelligent design concepts that engage, provoke and inspire. You gain valuable experience working collaboratively with artists, designers, writers, research experts, business strategists, and clients in our local and national communities. At Herron School of Art and Design, you grow to become a design leader who uses innovative thinking to improve the quality of business, government and everyday life.

The Visual Communication Design program at Herron School of Art and Design combines communication and technology with art and business. You learn how to effectively identify and solve meaningful problems using creativity and critical thinking. You discuss relevant theories and undertake real-world practical projects. You invent beautiful and intelligent design concepts that engage, provoke and inspire. You gain valuable experience working collaboratively with artists, designers, writers, research experts, business strategists, and clients in our local and national communities. At Herron School of Art and Design, you grow to become a design leader who uses innovative thinking to improve the quality of business, government and everyday life.