Who cares?
We do! We think that anyone who cares about design should care about design thinking and design leadership. Never before has the value of design been so high. Never before has the professional status of designers been so low. By focusing on thinking and leadership, designers can demonstrate relevance for the 21st century and the special challenges that face our society.
“There has clearly been a steady decline in the design profession for over 30 years, and the source of that decline is the professionals in a changing professional climate: clutching at old idols while failing to create new offerings, failing to reinvent and reinvigorate the practice when needed, failing to inculcate a professional culture that is accessible and fair.” Clement Mok, “Time For Change,” Communication Arts, May/June 2003
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